Stone Computers

Stone demonstrates Intel® audience impression metrics suite

09 January 2012

Stone will be showcasing the Intel® Audience Impression Metrics (AIM) Suite at BETT 2012.

The Intel® AIM suite uses the latest data collection and audience measurement technology to monitor and report on individual interactions with digital signage displays.

Through providing metrics on individual viewers that were previously impossible to collect, the Intel® AIM Suite can allow users of digital signage to better understand their actual and potential audience. Intel® AIM Suite's AIM View, an audience-detection module uses Anonymous Video Analytics (AVA) to detect the presence of people viewing a digital signage display. The technology then also enables the owner to collect information on the number of individual viewers, their gender, what content was viewed and how much time was spent viewing that content.

From this data, organisations using the technology can accurately extrapolate metrics on the actual and potential audience, and therefore adapt content, signage positioning and other variables to maximise impact.

Daley Robinson, Group Marketing Manager at Stone said, "Currently the technology is used in large scale retail environments, but we feel Intel AIM could be easily adapted become a vital tool for schools to assess the quality of their teaching materials, curriculum content and the attentiveness of students at various times during lessons."

"With schools under increasing pressure to raise standards and improve on their Ofsted inspections, the Intel AIM suite could prove just the tool that schools will need in the future to continually monitor their own performance."